Tapping Into The $300B Home Decor Industry Using Contextual Search Technology

For the first time in history we are able to measure the consumption patterns, inclinations and tastes of an entire market of consumers in real time-based on their emotional context-and just as quickly adjust the product offering to reflect their intended desires. This is nothing less than an epochal shift in the $330B Home Decor market and possibly many others.

In a world of infinite choice, context–not content–is king!–Eric Schmidt, CEO, Google

The big 3 search engines and online retailers regard home decor as a widely diverse three-dimensional marketplace, yet look at it through a one-dimensional lens to create a user experience without meaning or personal context-resulting in “search noise” (random content or products of poor quality). The Pure Home search technology’s three-dimensional approach, engages the required senses (verbal expression, visualization and emotion) to activate the user’s creative sub-conscience to derive emotional context to create a data set used to filter out search noise by screening for and elevating the few products that are contextually relevant to the consumer, and suppressing the many that are not. Too much search noise results in people not buying.Clearing away search noise for online retailers, including Amazon.com, or relevancy rank search engines is a challenge-they are missing emotional context. Relying upon one-size-fits-all aggregation and filtering processes that emphasizes simplicity (and lowest common-denominator meta data) forces product queries into a standard presentation model that does not cater effectively to nuance or niche product offerings or styles genres – and therefore, most consumers and manufactures in home decor. Consumers seeking these niche wares have to invest significantly more time to find these products (if they even do find them), manually filtering through a good amount of search noise. If left unchecked, search noise will continue to significantly impede the performance of this market.

Home decor is an exercise in human necessity; a person’s desires to create a living space that expresses “who” they are, but many of us don’t know or how to express what we are looking for, thus content and product recommendations only make sense when they are relevant to a consumer’s self-expression, colors, styles, emotional desires, and like products within various categories. And while contextual or intent recommendations have all the demand-generation power of advertising, they have the benefit of performing at virtually no cost. Most importantly, they boost consumer satisfaction by connecting consumers with products that are more right for them than the broad-appeal found at their local retailer or the algorithmic relevancy of popular search engines. We are leaving the Information Age and entering the Recommendation Age. However, as ridiculously as it may sound, the home decor industry as a whole has yet to embrace the Information Age.


Budget Home Decorating – Get a Designer Home Makeover Without the Designer Price Tag

Give your home a designer makeover without the designer price tag with these budget-friendly home decorating tips:

1. Get inspired. The first step is to get loads of inspiration and ideas. Go to your local library and check out a few magazines on interior design and home decor. Depending on your personal taste, you might consider the following titles: ELLE Decor, House Beautiful, Dwell, LUXE, Traditional Home, Architectural Digest, and Cottage Style. Also check out any design magazines that are specific to your region.

Now flip through those magazines just to get ideas. Take note of the design elements that you like most. Which colors, textures, and patterns are particularly appealing to you? Jot down any and all of those designer tricks that you find aesthetically pleasing and that you could incorporate inexpensively into your own space: stacked books that double as end tables, collections of antique jars on a mantle or mismatched pewter frames in an attractive grouping, for example.

When something speaks to you, sketch it in your “design notebook” or just jot down the idea. You might not be able to use the idea in your space right away, but when you need fresh inspiration, you’ll have it.

2. Dress the walls. A quick coat or two of paint can do wonders for any space, and it’s an easy project to do by yourself in an afternoon (or two). Just a few hours of work can yield dramatic effects – elevating a boring, blah room into a cozy, warm space. And even if painting isn’t your favorite part of the home decorating process, it needs to be done first so you can make sure all of your other design elements will match or coordinate with the room itself.

Wall tiles, wall flats, fabric panels, and vinyl embellishments are other attractive and affordable options to quickly and dramatically change the look and feel of a space, particularly if you are renting and need a more temporary and removable option. A quick Google search will give you a variety of choices in a wide range of price points.

3. Dress the windows. Behind paint, the right window treatments can give you the second biggest bang for your buck. Your choice of fabric can make all the difference in your room. For drama, choose strong colors and patterns with heavier textures. For a light and airy room, opt for sheer draperies in pastels.

While the right window coverings are important, they don’t have to be super expensive. Browse your local Bed Bath & Beyond, Sears, Target, Kmart or Macys. You can often find especially deep discounts online at Amazon and Smart Bargains.

Another affordable option is to make the window coverings yourself. Roman shades are do-able for even the non-seamstress. Search for your chosen project on YouTube, HGTV or the DIY Network for step-by-step video tutorials.

4. Dress the big stuff. Since we’re on a budget here, we won’t be buying new furniture, so consider livening up your space with quality slipcovers. These can have a dramatic effect and are particularly ideal if you have quality furniture with some cosmetic blemishes.

You can generally find slipcovers at your local department stores or at discount bed and bath superstores. The nice thing about slipcovers is that they make it a cinch to change the theme or color scheme of a room to correspond with the changing seasons – or your changing moods. The downside: furniture covers are really only a practical option if you don’t have young kids or pets that lie around on the furniture. Otherwise, you’ll spend all your time straightening and tucking.

As an alternative to slipcovers, you could have your furniture reupholstered, which may be less expensive than you think, depending on the piece -or, if you’d rather opt for a new piece of furniture, you can do it without spending a whole lot by keeping an eye on your local Craigslist, your city’s Freecycle site, or even furniture store clearance sales.

5. Go nuts with accessories. This is the fun part. Use your personal sense of style and taste (coupled with the new ideas and know-how from your designer’s notebook) to add inexpensive pillows, sconces, candles and candle holders, art, photo frames, floral arrangements, throw blankets, decorative fruit bowls, fresh towels and other home décor elements. Dress up your dining room chairs with skirts and chair covers, add a dramatic table runner and an elaborate handmade centerpiece.

Where to find those budget-friendly items? Turn to your local department stores as well as secondhand stores. Watch the online clearance bins and stroll the flea market. Walk into your local Hobby Lobby or Michael’s for ideas, which are generally on display throughout the store. You might even be able to take a class in the store on how to create some of the floral displays or other home accessories you see on display.

When you’re online, be on the lookout for eye-catching ideas you can do yourself. (Stumbleupon and Pinterest are fantastic tools for uncovering hidden DIY gems.)

If you don’t have the money to do every room in your house, start small – either with paint or a new slipcover; a new pillow or a new DIY project. The trick to home decorating on a budget is to do what you can, when you can.